Already Using Pay Per Click?
If you're struggling or confused about improving your
Google pay per click campaigns, here's how to make it a whole lot better...
You may be surprised at how a few small changes in your
approach can make a world of difference in whether your pay per click campaigns succeed or fail to make you a
profit. Although there are many reasons you're reading this page right now, I'll bet that you want answers to just
- How can you lower your click
- How can you increase your
- How can you do this quickly, easily and
There are two roads you can take. You can either learn
and do it yourself or you can hire a professional to do it for you. If you've got the time, you can certainly learn
how to make pay per click work and do it yourself. Sure there is a steep learning curve but it's
However, the quickest, easiest and most inexpensive way to lower
your pay per click costs and increase your conversions is to hire a professional or agency. A good professional or
agency will bring experience and knowledge to your campaigns to make an immediate impact. And a good professional
will also lower your costs and/or increase your profits so their fees pay for themselves and you're still left with
more profit than if you were to do it yourself.
There are so many PPC agencies out there today, it isn't
hard to find one.
The real challenge is finding one who has the
advertising experience AND the technical know-how needed to create campaigns that make a profit. Most agencies are
either stuck in the old world of advertising and don't know how to adapt to online marketing trends or are very
clever technically but don't know the first thing about traditional direct response advertising. Alarmingly, even
more are simply outsourced to countries like India so you'll never really know "who" is working on your
I began using Adwords and Pay Per Click on my own
business way back in 2002 when it was hardly known. Back in those days getting clicks was a lot easier simply
because the competition was so low. Now it's getting harder than ever to run effective campaigns and make a profit
which is why it's more important than ever to get it right and not waste money on clicks.
Why do I think I can help you?
Because I bring you the best of both worlds. I've had
hard experience in the trenches of direct response advertising and direct mail marketing. I've spent years making
expensive marketing campaigns work in the days when customers cut coupons from ads in magazines and posted their
order in with a cheque.
And I've spent years working with online marketing
making campaigns, where customers use their credit cards online. The methods have changed dramatically but the
customer psychology has remained the same. And unlike most other agencies, I have personally used my own money on
Pay Per Click projects and campaigns including Adwords. I was one of the first advertisers on Adwords and know
exactly how it feels to spend money on clicks and need results fast!
Open, Honest and Down-to-Earth
While some other agencies like to impress and dazzle you
with jargon and empty promises, you'll find us very honest and open and down to earth. I like to cut through the
crap, roll up my sleeves and get busy making your campaigns work.
Sure, the results I achieve could be a massive
improvement to what you're currently seeing or they could be a slow gradual improvement. One thing is for sure - I
will not be making lavish promises like "Instantly Flood Your Business With More Prospects and Sales Than You Can
Handle!!" and then quietly pass your account over to an office junior, while I go schmooze someone
I will look at your account, I will work on your account
and I will be responsible for the results.
It may even surprise you to know I turn some people
away. Sometimes only a few small changes are needed to turn a losing campaign into a profit maker and management is
not needed. Other times a whole new re-build is needed creating new Adgroups, keyword lists and
Whatever is needed, I'm here to help you. .
Lower your click costs. . .
Increase your conversions. . .
And get it done quickly, easily and inexpensively
All PPC accounts go through a set up/overhaul phase
(where a lot more work is required) followed by a maintenance & ROI expansion phase
UP/OVERHAUL PHASE: Because all PPC accounts are different, during the first phase, a lot of
time is required for me to gain familiarity with your market, your company, and your products and
services. Time is also required for us to develop a groove with your personal management style, objectives, and
risk tolerance. Keyword research is initiated or expanded, and competitive market evaluation takes place.
Tracking and ROI benchmarking is established, reporting systems are developed and agreed upon. Your AdWords
account is begun or re-worked.
- MAINTENANCE & ROI EXPANSION
PHASE: Once your account is "in shape", the focus shifts to
adjusting bid prices and maximizing ROI for existing keywords and ad groups, rolling out your campaign to other
major PPC engines, and discovering new keywords to attract more traffic which continues to perform. Eventually,
a point of diminishing returns is reached in efforts to identify new keywords, improve ad copy, and achieve
higher ROI within your PPC account alone, at which point the focus can shift to landing page and sales process
enhancements, regular monitoring of the market for the entry of new competitors, and adjustments to reflect the
evolution of PPC engine quality algorithms.
Our Pay Per Click Solutions
I will conduct all
Keyword research and analysis and set up your Google Adwords Campaigns and Adgroups, Destination and Landing Page
strategy and write your ad copy. You are then free to set your own budget and manage your own account from month to
month. Perfect if you are a small business with only a few simple Adgroups and feel confident with your own
marketing competency. As we consider the set up as the foundation for your future pay-per-click success, this
important service represents an excellent investment. Fees range from £300 to £2,000 with additional help if you
If you are currently
running your own account and would like me to re-tune your campaigns for high performance we are happy to do
that for you. We will conduct all Keyword research and analysis and re-tune or rebuild your Campaigns and Adgroups
from the ground up, including destination and landing page strategy and re-write your ad copy if needed. I'll then
hand it all back to you so you can continue to manage it yourself with the added confidence the foundation has been
built by a UK Google Adwords Professional.
CONSULTANCY SUPPORT SERVICE
service is an as-and-when-you-need it service for any PPC or internet marketing related problem. A campaign
suddenly stopped performing and you don't know why? Want a second opinion on your new landing page? Need advice on
shifting a product line? Our consultancy service guarantees no matter how busy we may be, I'll always make time for
you. As a client using my consultancy retainer service, you'll pay from just £99 a month for support. We
can in the background, so when you call for help we can quickly access your account and help you instantly. For
more complex problems, I'm happy to engineer a tailor made solution and get back to you - all for no extra
cost. Marketing peace of mind from just £99 a month.
If you would like me
to look after and improve your existing campaign or build you one from scratch, I will create an effective
well oiled account that fires on all cylinders. From the very first stages of research to launching the campaign,
I'll be right beside you managing your PPC marketing and paying close attention to it every day. I'll also be ever
tweaking your campaigns depending on what our regular reporting and analysis reveals cutting out the
underperforming keywords and maximising the better ones.
Consultation - The first step is for me to get a deeper understanding of your business and
your goals. I like to know about your products or services, what has sold well in the past and what
hasn't, who your customers are and the types of customers you'd like to target.
Research - With a better understanding of your business and
customers, I can then research what keywords are actually being used to search for products/services
like yours. I also look at your industry as a whole and check out your competition. From this I can
determine the most popular keywords and gain an insight into potential traffic and costs. This research will
also identify keyword phrases that are being searched with but have low competition.
Ideas - With an idea of potential keywords, I can now
have an idea of potential traffic which gives me an idea of potential costs. From this I can get an
idea of what your likely return on investment will be and how best to target your market. Depending on your
advertising budget, I will split your market into different groups so we can penetrate it better.
Focus - Depending on your products or services I will
design your campaigns and adgroups around very relevant keywords. Some of my clients have over 12
campaigns with over 40 adgroups in each campaign, each adgroup having it's own relevant advert, each ad having
relevant keywords. It's not unusual for clients have many thousands of targeted keywords bringing in thousands
of qualified and quality visitors to their websites each month. By using these strategies it's possible
for me to get your ads in higher positions than your competitors but you'll actually be paying less for
your clicks because Google considers your campaigns more relevant.
Reports - Each month or week as you want
it, I can email you a full report on your campaign's performance. Although I include every
keyword, these reports are very easy to understand and include a quick summary page for an instant run-down on
the results. Along with the report, I can also add my own observations and commetary with any
recommendations or solutions already in place.
Consultancy and Support - Any changes you need to be made to the campaigns from prices in your
ads, campaigns being paused if a product has gone out of stock, the whole account paused if your website has
gone down temporarily, changing landing page destinations or you want to quickly testing a campaign for a new
product idea, I are here for you for no extra charge. When I manage your PPC campaigns I take it
seriously and consider myself a partner in your success.
My monthly management fee ranges between £300 and £1,500
a month depending on your...
Market - Some markets are more competitive, rapidly evolving and more demanding than
others that are more straightforward and/or static.
- Number of
campaigns and adgroups to be monitored and managed
- Number of
changes to be made during the month - Some accounts are more time demanding for example
ecommerce sites where products have regular price changes which will need changing in the campigns if these
product prices are shown in the ads
- Number of
reports required - We are happy to provide detailed or summary reports on a monthly
or weekly basis as you require. Producing these reports takes time which will be incorporated into the
All management fees are paid in advance, and are fixed
no matter how big your business and advertising budget grows. You can pay via cheque, bank transfer or standing
order which keeps it simple and in your control. All costs are transparent and accounts can be checked at any
So, If You Would Like Us To Help
Reduce your Cost-Per-Conversions
- Creating complex, relevancy
based accounts, rewarded with cheaper clicks
- Optimising keywords based on results
Reduce your wasted
- Using thorough negative keywords to reduce irrelevant visitors
- Preventing your competition (where possible) from being able to see your
- Relevant ad writing to qualify your visitors before the
Get more clicks at
- Thorough keyword research boosts the overall impressions, allowing us to make more
efficient use of your budget
ideas to out-compete your rivals
- Using clever tools and processes to create dynamic 'liquid' ads (e.g. price changes
for hundreds of products) or untapped niche keywords
explanations and information
- Fast response to your enquiries, directions and ideas with my down-to-earth
More Profits From Your AdWords
more clicks, reduce waste, increase conversions
UK based Google expert can make it possible!
It all starts with a
0845 4747 928