Effective Strategies For The Small Business
It was the best of times, it was the worst of
It was the age of wisdom, it was the age of
This opening from Tale of Two Cities by Charles Dickens rings true for every business
owner today. But never in history has such a unique world existed with such dramatic changes happening
so fast. There has never been so many opportunities for growth, yet there has never been so much
Our business landscape is changing and even experts are struggling to understand the
type of recession we are going through. Even the online landscape is changing too fast for most to keep
up with, especially with Google's updates and dances that can derail trains of traffic and close down
companies overnight. How does a small business compete, rise to the top of the search engines, stay
there, get traffic, keep the traffic, profit from the traffic and out-compete the big
The questions are the same, but the answers have changed.
For small business owners involved in the day-to-day fight, it is notoriously
difficult to stand back and view what is happening dispassionately and analytically. Someone else
sympathetic to the course can quite often look at things in a different way and give new perspective
which can lead more easily to fundamental change.
It is an illusion of hope that being a small business will in some way shield you from
the problems of the larger companies. Problems hit equally indiscriminately, but the
small company has less time to effect the necessary changes. All small companies, even the best
run ones, work on relatively small margins of cash flow and if troubles hit they have neither the
resources nor the borrowing power of the bigger ones. Speed is essential and small companies cannot
afford the mistakes of the big.
In 1951, the Nobel prize-winning physicist Albert Einsten was
teaching at Princeton University. Having just administered an examination to an advanced class of
physics students, he made his way back to his office. Walking beside him carrying the completed papers
was his teaching assistant of many years.
Curiously his assistant turn to him and asked, "Dr Einstein, wasn't that exam that you
gave this class of physics students the same exam that you gave to this same class last year?"
Einstein thought for a moment and then said, "Yes, it was the same exam".
The teaching assistant then asked hesitantly, "But Dr Einstein, how could you give the
same exam to the same class two years in a row?"
Einstein's answer was classic. He said, "well, the answers have
The rapid developments in the world today prove that the answers today are different
from what they were only twelve months ago. The quest for profit and in some cases simply surviving,
call for a continuios, ongoing process of strategic thinking and strategic action.
I'm not a Doctor, and I'm not a student of physics. I can't guarantee I'll know the
answers you seek. But I can guarantee you my full attention. I have been involved in sales and
marketing for over 20 years, and even today you'll find me on the front line, deep in mud, taking hits and
It is the season of light, it is the season of darkness. It is the
spring of hope, it is the winter of dispair.
Let's see if we can make the tale of your business, one of success.
Mentem: Your Online Marketing
We have the in-house skills and resources to help make
your business goals a reality. Relax in the knowledge that you're being looked after and focus your time and
attention on what you do best - running your company. I would be happy to meet with you in person and finding out
if I can help grow your business. We have a range of packages to suit all ambitions.
Call or email Paul Williams today to arrange a free no-holds barred consultation and see
how between us we can get Google to send you more leads, enquiries, customers and clients - and more
It all starts with a chat...
0845 4747 928