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Effective Strategies For The Small Business Owner


It was the best of times, it was the worst of times.

It was the age of wisdom, it was the age of foolishness.

This opening from Tale of Two Cities by Charles Dickens rings true for every business owner today.  But never in history has such a unique world existed with such dramatic changes happening so fast.  There has never been so many opportunities for growth, yet there has never been so much competition. 

Our business landscape is changing and even experts are struggling to understand the type of recession we are going through.  Even the online landscape is changing too fast for most to keep up with, especially with Google's updates and dances that can derail trains of traffic and close down companies overnight.  How does a small business compete, rise to the top of the search engines, stay there, get traffic, keep the traffic, profit from the traffic and out-compete the big boys? 

The questions are the same, but the answers have changed.

For small business owners involved in the day-to-day fight, it is notoriously difficult to stand back and view what is happening dispassionately and analytically.  Someone else sympathetic to the course can quite often look at things in a different way and give new perspective which can lead more easily to fundamental change.

It is an illusion of hope that being a small business will in some way shield you from the problems of the larger companies.  Problems hit equally indiscriminately, but the small company has less time to effect the necessary changes.  All small companies, even the best run ones, work on relatively small margins of cash flow and if troubles hit they have neither the resources nor the borrowing power of the bigger ones.  Speed is essential and small companies cannot afford the mistakes of the big.

mentem marketing consultantIn 1951, the Nobel prize-winning physicist Albert Einsten was teaching at Princeton University.  Having just administered an examination to an advanced class of physics students, he made his way back to his office.  Walking beside him carrying the completed papers was his teaching assistant of many years.

Curiously his assistant turn to him and asked, "Dr Einstein, wasn't that exam that you gave this class of physics students the same exam that you gave to this same class last year?"

Einstein thought for a moment and then said, "Yes, it was the same exam".

The teaching assistant then asked hesitantly, "But Dr Einstein, how could you give the same exam to the same class two years in a row?"

Einstein's answer was classic.  He said, "well, the answers have changed".

The rapid developments in the world today prove that the answers today are different from what they were only twelve months ago.  The quest for profit and in some cases simply surviving, call for a continuios, ongoing process of strategic thinking and strategic action.

I'm not a Doctor, and I'm not a student of physics.  I can't guarantee I'll know the answers you seek.  But I can guarantee you my full attention.  I have been involved in sales and marketing for over 20 years, and even today you'll find me on the front line, deep in mud, taking hits and making shots.

It is the season of light, it is the season of darkness.  It is the spring of hope, it is the winter of dispair.

Let's see if we can make the tale of your business, one of success.



Mentem: Your Online Marketing Partner.

We have the in-house skills and resources to help make your business goals a reality. Relax in the knowledge that you're being looked after and focus your time and attention on what you do best - running your company. I would be happy to meet with you in person and finding out if I can help grow your business. We have a range of packages to suit all ambitions.

Call or email Paul Williams today to arrange a free no-holds barred consultation and see how between us we can get Google to send you more leads, enquiries, customers and clients - and more profit.

It all starts with a chat...

0845 4747 928

how to market your small business on google